The Purple Tornado

You’ve got an idea. You want to start a company. You want to make your mark. You want to create something. You want to change the world. Where do your ideas come from? How do you take your ethereal idea dreams and make them a successful business? That’s where the Purple Tornado comes in. We are the bridge from the magical world of ideas where anything is possible to the world of financials, customers and product launches. Let’s take the tornado as a metaphor.

The wide funnel top of the tornado is where all possibilities of your idea exist. As we bring the idea down to earth, we crystallize the specifics of the idea in successive steps of granularity and clarification. We start with high level strategic programs (like business modeling, product and branding strategies), then move on with specific tactical executions and end up with your idea launched in the market place.

The tornado can be a dangerous place and we must be careful to not get caught up or distracted by the winds of possibilities. We do this by maintaining calmness. It is from this calm center location (they eye of the tornado) that we conjure what is needed to make you successful.