Business Consulting

I am a product person and have over 12 years of building and marketing technology products in Silicon Valley and Los Angeles. Technology is my passion; making it usable is my pleasure.

Startup Coach
You’ve got an idea. My guidance will help you execute on your vision and build a successful product.

Product Development
My experience will save you months of development and actual dollars. I share start-up best practices to bring your best product to market. In addition, I help you navigate the typical mistakes of an Internet start-up.

Social Media, Blogs, Viral, Web 2.0 Marketing and all that Jazz
I help you understand these Medias and suggest appropriate ways to use them. I dovetail traditional, viral and social media marketing into your product to make for faster and easier adoption and usage.

Usability Testing, Beta Programs, Product Launches and more
I know what it takes to build a product each step along the way. The following is a list of activities I have completed at various companies during my 12+ years of technology product experience.

I can carry out these activities, train your team how to accomplish them or work jointly with you to execute your plans.

  • Define Product Vision
  • Create Company or Product Roadmap
  • Write Product and Marketing Requirements Documents
  • Create Product Launch Plan
  • Define and create Audience Development Program
  • Web Application and Site User Interface Design
  • Identify and create User Acquisition Strategy
  • Identify and create User Retention Strategy
  • Write Product Positioning and Messaging
  • Perform Primary Market Research
  • Advise on traditional and social media PR
  • Create and manage Customer Advisory Boards
  • Organize a Customer Council
  • Create Customer Outreach Program, including a Customer Newsletter and other SM outreach methods (Facebook, Twitter, Video Sites)
  • Create a Product Evangelist Program
  • Research and analyze Competitors
  • Identify and write appropriate Marketing Collateral
  • Identify and define Product Support Requirements (Demo, Help, Tutorials, Support & Ticketing System)
  • Strategize company participation at Industry Events
  • Organize and host Company/Product Parties
  • Collect and Document Customer Success Stories, including User Referrals
  • Define and manage Product Beta Testing Programs
  • Set up and maintain Metrics and Statistical Reporting
  • I can also teach you how to do a reverse 180 and sliding 90 in your car if we get along really well.

I am focused on creating the best product for your customer which will make your company successful.

Using my advice will help you create a better product.