The Purple Tornado
Heather Schlegel, President
Expert in New Media, Internet Technology, Personal Branding and Product Marketing Strategy
In addition to her 50+ successful internet product launches, President Heather Schlegel aka Heathervescent has participated in, organized and promoted a myriad of technology-focused and culture-jamming events such as Twiistup, Lunch 2.0, MobileCampLA, BarcampLA, StartupLA, Geek Dinner, Streetwars, Improv Everywhere, and more. Heather has been featured in the Los Angeles Times for her blog, heathervescent, and for her pioneering role in cultivating the technology community in Los Angeles. Blogger, pyromaniac, weapons enthusiast, and technology evangelist are only a few of Heathervescent’s personas. Heather’s vision for the Purple Tornado is to help others make their visions into successful realities. At events, you’ll find Heather in the middle of the fray, instantly recognizable by her vibrant purple hair.
Heather has developed a brand around her that people associate with expertise, charisma, strategy and integrity. As an “expert” in the “Art of the Possible, “ Heather takes a vision through strategy to execution, and takes great pride in getting things done.
Shannon Constantine, Communications Alchemist
Shannon specializes in taking common elements of expression and transforming them into pure and effective communications. She joins the Purple Tornado team with an arsenal of wordsmithing skills and experience, as a journalist, professional blogger, copywriter, and novelist. When not whipping up a storm of attention for her clients, Shannon spends her time writing a book of short stories and enjoying the hiking and biking, and winery touring culture of the Pacific Northwest. When she grows up, Shannon would like to retire to the Mojave desert where she will spend her days reading, writing and painting her way to enlightenment.
